Click on a segment title to jump to more information:
1:Business Image & Your Brand - 2:ADVANCED Service Writing & Advising
3:Shop Leadership Skills - 4:Benchmarks, Measurement, & Tracking
5:Recruiting & Managing Shop Personnel - 6:Marketing & Advertising that WORKS
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Segment 1: Business Image & Your Brand
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- We’ll clearly teach you the requirements of developing an image for your business that draws the RIGHT customers to your business.
- We’ll teach you about the image of your SHOP, your STAFF, and your MARKETING!
- Image is the #1 difference between a shop that is BUSY and one that is NOT!
AMI Certified Class: IMAGE IS EVERYTHING
Image is Everything is worth 2 credits towards your Accredited Automotive Manager Degree from the Automotive Management Institute.
Learn how to build immediate rapport and trust with customers through proper presence, posture, environment, and attitude.
You will learn how to transform the image of your shop and staff; and invite your neighborhood into a beneficial relationship with you. Learn what customers expect when they come to your shop and how to appeal to their needs and desires. You will understand the great secret and benefit of becoming known in the community as the recommended expert. This will result in an increase in overall performance and profit.
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Segment 2: ADVANCED Service Writing & Advising
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EDUCATE YOUR CUSTOMERS TO MAKE THE RIGHT DECISIONS
Why is this the BEST approach?- Educated customers do not REGRET, COMPLAIN, or DISAPPEAR!
- Educated customers SPEND 3 TIMES THE MONEY!
- Educated customers REFER the RIGHT, PRE-QUALIFIED and PRE-TRAINED CUSTOMERS TO YOUR SHOP!
This class is taught by David Rogers, AAM. David writes over 1 million dollars in service every year, WHILE training others to increase their sales, profits, and enjoyment of the job!
To receive more information about Auto Profit Masters or David Rogers, please click on the Auto Profit Masters’ logo at the top of the page or go to: www.autoprofitmasters.com.
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Segment 3: Shop Leadership Skills
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Fun and enlightening leadership exercises and interactions with The REAL INSIDER’S team!
We’ll watch a great video together about leadership and learn how some of the top companies in the country have managed to create that small, down-home feeling that works so well with real people! MOST IMPORTANTLY, how do they get their staff to do it?
We’ll teach you specific methods, games, and contests that you can use right in your business on THE DAY YOU ARRIVE BACK HOME!
These are the ACTUAL techniques we use in our shop to keep our employees cranking out the work and tightening up the profit margins, while growing the business EXACTLY the way we want it to grow!
You’ll also receive your own copy of our exciting “STEPS TO YOUR SUCCESS” game-book! It is The REAL INSIDER’S lists and descriptions of how to play the secret motivating games we use in our own very busy shop!
We’ve NEVER released this information out before! You will be receiving The REAL INSIDER’S secret information!
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Segment 4: Benchmarks, Measurement, & Tracking
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AMI Certified Class: PUSHING YOUR PRODUCTION
Pushing Your Production is AMI approved for 8 credits towards your AAM degree; you’ll get The REAL INSIDER’S ADVANCED class that even AMI has NEVER SEEN!
This class reveals the most powerful productivity and profitability tools found anywhere in the business world today! Industry benchmarks and how to reach and maintain them are clearly taught. Immediate improvement in productivity and profits are your reward for attending this training class. You will learn what are important production financial numbers, and how to measure them, and also how to improve on them. You will receive cutting-edge tools to help you measure these on a daily, weekly, and monthly basis and compare them to industry benchmarks.
Most shop owners don’t really KNOW what the gross profit on their parts SHOULD be, or their net PROFIT! They may not even know what the definition of net profit is, or how to get to the REAL number! Get the REAL NUMBERS from one of the most successful shop owners in the United States! Terry Keller, instructor and CEO of APM, won the National Excellence Award in 1999 and unlike OTHER trainers; he STILL owns and operates his very successful shop! Terry will teach you which numbers truly are CRITICAL to understanding your business and how to achieve them! Terry’s shop has no frontage! It’s in a poor location, off a side street in Littleton, Colorado, and he grew it from 1.2 million to 3.5 MILLION DOLLARS per year using these principles! Get the real secrets from The REAL INSIDER’S! Learn what even the other trainers simply DO NOT KNOW!
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Segment 5: Recruiting & Managing Shop Personnel
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On Saturday, after everyone learns and understands the science of the numbers, The REAL INSIDER’S are going to show you how to implement it into your shop and how to make it work for you!
You MUST be able to execute, you must be able to HIT those benchmarks, and you MUST be able to SUSTAIN them, or the entire training is a WASTE OF YOUR TIME! This will take a concerted effort from your ENTIRE STAFF!
David and Terry will work with you directly to teach you how they manage this EVERY SINGLE DAY, and how to do it with your own team! Let The REAL INSIDER’S show you their secrets to Recruiting, Training and “REMOTE CONTROL MANAGEMENT!”
We will help you design a program right in the classroom that you can take back to your shop and CEMENT in, and get the HIGHEST PERFORMANCE POSSIBLE out of your staff!
This is not fluff or filler; these are The REAL INSIDER’S SECRETS to performance management. Remember, these guys have their own shop, and they do this EVERY DAY!
For more info about Terry’s and David’s shop, Keller Bros Inc. in Littleton, CO, please go to: www.kellerbros.com
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Segment 6: Marketing & Advertising that WORKS
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On Sunday, we will begin the day with an extreme, eye opening introduction to why most automotive marketing and advertising efforts, time and money are WASTED! WE will show you how to TURN THAT AROUND and get the most out of your advertising.
You will learn clearly how to differentiate YOUR MESSAGE from the masses of shops out there without a clue!
You will also learn what marketing has been proven as the MOST EFFECTIVE for repair shops, and how to make that method WORK FOR YOUR SHOP!
YOU WILL LEARN:- How to Capture FLEET business!
- How to get OTHER businesses in your area to recommend you to their employees.
- How to make EVERY AD YOU CREATE - WORK 10 TIMES BETTER!
- How to DOUBLE or TRIPLE your REFERRAL BUSINESS!
THIS MARKETING CLASS WAS DESIGNED BY SOMEONE WHO RECEIVES MORE FREE PUBLICITY THAN ANY OTHER SHOP OWNER WE'VE EVER SEEN!
You will also receive The REAL INSIDER’S "Guide To Getting All The Free Publicity You Can Handle!"
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